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About

The feed,pointed somewhereuseful.

Upgram is a learning platform shaped like a social feed. Short videos to discover, structured courses to actually get somewhere — from the people who know the craft.

01What we believe

What we believe

  1. 01

    The format isn't the problem.

    Vertical video is genuinely good at holding attention and explaining things fast. What's gone wrong is what gets fed through it. We kept the format and changed the supply.

  2. 02

    Curiosity needs somewhere to go.

    A great forty-second explainer usually ends in a dead end. On Upgram it ends at a course by the same person — so interest can turn into a skill instead of evaporating.

  3. 03

    Finishing beats watching.

    Optimising for minutes watched is how a learning app quietly becomes a slot machine. We care about sessions that end in something completed.

02How it's built

Boring infrastructure,so the app can be interesting.

One app, both platforms

iOS and Android are built from a single shared codebase, so features land on both at once instead of one platform waiting months for parity.

AI that does the boring part

Every upload is transcribed, captioned and summarised automatically. Creators review the result before publishing — the AI drafts, a person still decides.

Publishing is deliberate

Uploads land as drafts. Nothing goes live until the creator has seen how it turned out. That extra step is a choice, not a limitation.

Three languages, from day one

The app speaks English, Armenian and Russian, and the feed leans toward the languages each person says they learn in.

03Where we stand

Built to be put down.

An app that measures success in minutes watched eventually learns to waste your time. We measure whether people finish what they start — and we've put in writing what we will never do to move that number.

We will never

  1. 01Sell your data to third parties.
  2. 02Put ads before or inside your lessons.
  3. 03Hide the cancel button behind dark patterns.
  4. 04Ping you with engagement bait.
  5. 05Auto-renew without warning you first.
  6. 06Lock the certificates you earned behind a subscription.

Come see whatyou'd learn.

Free to download, free to start. The feed takes it from there.